On August 16, 1887, at the age of 25, Adolpho Selmi, an Italian immigrant, landed in the Port of Santos (SP) and, with the dream of spreading the gastronomic tradition of his country, founded a small pasta factory in Campinas, city he chose. Thus was created the Pasta Factory Adolpho Selmi, with daily production that fit in a basket, commercialized on the streets of the city, having as main customers its fellow countrymen, who were delighted with the fresh pasta that resembled the aromas and flavors of the motherland.
At the end of the 19th century, Adolpho Selmi entered into a society with his fellow countryman Hugo Gallo, the name that gave rise to the pasta brand. At first, the preparation of the pastas was made in the manual press. After this stage, the pastas started to be produced by mills and also by animal traction. Years later, production was made using a large boiler that powered a traction engine (a steam engine used to handle heavy loads).
And at last, electricity boosted production, which gained strength with the use of electric dough mixers imported from Italy.
With permanent residence in Brazil, in 1921 Adolpho Selmi closed his business in Italy and definitively took over again the direction of the factory, alongside his eldest sons and his firstborn son, Comendador Aladino, who led the pasta factory during his father's absence. At that time, Galo pasta was almost mandatory on the tables of Italian immigrants who continued to arrive in the country.
The scenario favored the company's growth and Aladino Selmi, with an even more promising view of the market, became professional in accounting.
In 1931, the factory moved to Rua Francisco Teodoro. Three years later (1934), the first semolina pasta was launched by Selmi. The years passed, Aladino continued to lead the company and later counted on the collaboration of his sons Renato, Luciana and Regina for the management of the company.
The factory changes its address and counts on the collaboration of Aladino's children. In addition, a new product is launched: semolina pasta.
In 1939, to improve production, new machines were imported from Italy, increasing consumption to go beyond the region of Campinas, consolidating the company in the regional market. In this scenario, Aladino Selmi got stronger economically, bought his father's and brothers' shares and became the owner of the company in partnership with his son Renato Selmi, who at his 18 years old already knew the entire manufacturing process, thanks to the former position of production assistant.
With a visionary spirit, Aladino Selmi founded Banco Cidade de Campinas (Campinas bank) and, through the sale of shares, bought a mill to benefit the wheat grains. The new investment enabled the expansion of the company, greater quality and agility in production, and in 1956, with limited space, the new headquarters of the factory began to be built on Avenida Mirandópolis, in Campinas, the same year in which the new corporate name was established: Pastificio Selmi S/A, which still prevails today. In 1962, the company started to operate at the new address and the acquisition of the mill enabled the production of all the flour necessary for the production of pasta.
Still in the 1960s, a new manufacturing plant was opened in Londrina / PR, strategically located to meet the demand and facilitate distribution in the South region.
The plant was directed exclusively to the manufacturing of pasta such as spaghetti, angle hair, penne and other cuts.
In 1970, Renata wheat flour was launched, “the most beloved in Brazil”, a name chosen by Renato Selmi to honor his daughter. Years before, Ulysses Guimarães (the Minister of Industry and Commerce at the time) declared that Pastificio Selmi was among the top companies in the country.
The acknowledgement continued and, in the city of Pistoia, in Tuscany, Pastificio Selmi received a gold medal and a diploma of honor to the merit at an international exhibition.
In 1980, Renato Selmi and his children took over the direction of the company. Experience, competence and entrepreneurship became the landmarks of the new management. At this time, in addition to Campinas and Londrina, the teams also operated in the markets of São Paulo, Belo Horizonte, Rio de Janeiro and the interior of São Paulo.
Nine years later, Pastificio Selmi received another international acknowledgement for the excellence of its products: award at the XXII International Food and Beverages Award, in Dusseldorf, Germany.
In the 1990s, the import of hard grain dough began to grow day after day and, in order to compete with foreign brands, the Selmi Group made large investments in the factories in Campinas and Londrina. Renata Tricolori was launched, for buyers of natural products, and Renata Superiore, the first hard grain pasta made in Brazil.
At the end of the century, the Group boasted the first place in pasta sales in Brazil and, in 2000, opened the Sumaré factory complex, which nine years later housed the new biscuits factory. It was in this plant that the manufacturing of the Renata ready-made cake and the muffin Renata started in individual portion.
In 2005, after the death of Renato Selmi, the entrepreneur Belarmino da Ascenção Marta Júnior joined Ricardo Selmi. The mission of the new board of directors was to migrate the pasta factory company to produce food, launching new categories such as biscuits, cakes, muffins and other products.
The biscuits manufacturing complex is launched at the Sumaré factory complex, following the innovations in the sector. Successor of Renato Selmi, his son Ricardo takes over the presidency of the Group.
With all these achievements, always launching new products and increasing the range of offers to the buyer according to the evolution of the market, Selmi reaches 130 years. With the vitality and wisdom of those who know – and a lot – the art of transforming wheat into products that please sense of taste from the simplest to the most sophisticated, it lives in constant evolution, dialoguing with its buyers and showing that it is a traditional, yet dynamic group , which evolves and follows new trends, thus being a great reference in the food sector.
Investing year after year in cutting edge technology and innovation until it becomes a food industry, Selmi seeks in its history to produce food with the highest quality in the market. Discover all the manufacturing facilities and the processing of wheat until it arrives on your plate, matching the best flavor with the tradition of bringing a product prepared with the utmost exquisite taste to Brazilian families. The Selmi product line includes biscuits of all types, several pastas, ready-made cakes and cake mixes, dough, flours, olive oil and grated cheese.